Paul & Shark Retail Storefront

Paul & Shark Retail Storefront

Concept design for the brand's new store in Dubai

Paul & Shark has been growing fast over the past few years, opening several mono-brand stores around the world. The proposal takes the new opening in Dubai Mall as an opportunity to think about a new look the brands storefronts.

The new design seeks to maximize visibility and the attractiveness of the commercial spaces located on the ground floor, while creating a new dual access system to the building, serving the workspace areas located on the upper floors.

The concept is to use stripes, which have always been part of the Paul&Shark sportswear collection, and the shape of a shark’s tail in the shop-window background. Options were investigated to propose different color palettes all based on blue and white or blue and silver combinations. The shop window is thoroughly transparent, with the entrance door and shopfront almost frameless, so customers’ focus is directed to the product.

Key Facts

Client: Paul & Shark
Location: Dubai, UAE
Year: 2018
Services: Interior Design
Paul & Shark Retail Storefront
Paul & Shark Retail Storefront
Paul & Shark Retail Storefront

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